In our modern digital age, customers play by a different set of rules. Today’s empowered consumer demands total control over their purchasing experience, highlighting speed, convenience, expert help and friendly assistance as the most essential components to a positive buying journey (PwC, 2018).
To survive as a business means meeting customers on their terms — where and when they want. Brands that plan to be around in the next five years will have to interact with customers via their customer’s favorite communication channels, giving them the freedom to message when it’s most convenient for them. With billions of people actively using chat apps to communicate (a number that is expected to keep growing), companies will have no choice but to implement instant messengers for business, and offer a sales experience that fully meets these expectations. For this reason, new business strategies, such as Messenger-Based Sales, have been picking up steam.
To survive as a business means meeting customers on their terms — where and when they want. @amoCRM #messengerbasedsales
Messenger-Based Sales is defined as an approach that prioritizes chat apps as the primary communication channel between a customer and a business. The demand to use messengers for business has been gathering so much momentum that the world’s top instant messaging apps — Facebook Messenger and WhatsApp — have been investing heavily in ground-breaking updates that transform their messengers into sales tools. New features like payment and appointment booking are just the tip of the iceberg.
Speaking of messengers, it’s important to acknowledge that their interface isn’t designed for sales. For instance, there is a limited amount of space, it’s difficult to make notes, and leads are only sorted by the newest conversation at the top. Besides, it’s hard to dish out responsibilities to team members and keep track of many different apps and switching between them.
Messengers are free, easy-to-use and convenient
The easiest and most effective way to create a lean, mean Messenger-Based Sales machine is to use amoCRM to centralize all your conversations into a unified inbox.
Case in point: let’s say a potential client decides to text you from their favorite conversational app — Facebook Messenger. This message will be added to your pipeline as an incoming inquiry, and the lead profile will be created automatically. Then regardless of where you write your response (whether it’s Facebook Messenger or right from the lead card), the chat history is saved automatically, and nothing gets lost.
Now, since Messenger-Based Sales requires a full strategy, you need to have a plan for staying on task, managing contracts, and processing payments. Even though amoCRM already comes with many built-in tools and integrations, it’s not possible to do everything. But have no fear — Zapier comes in handy to empower your Messenger-Based Sales approach.
So, how does Zapier work? It lets you connect 1,500 of the best web apps without any coding. Some of our favorite ways that Zapier powers up your Messenger-Based Sales strategy include apps for managing tasks, signing contracts and securing payment transactions.
Organization is key and the best way to meet deadlines is to know precisely what you need once you get your hands on it. amoCRM has its own task management system; for example, with the built-in calendar, it’s easy to see where the sales team stands. However, if your colleagues prefer to use other apps such as Asana, Samepage or Trello, Zapier can connect them all with amoCRM.
Ease your life by automating your chatbot with Zapier integrations
Other elements that companies can’t function without are document automation, proposals and contracts. Zapier integration facilitates sales processes by connecting amoCRM with:
The next step in the buyer’s journey is paying. In order to minimize the friction that customers face during purchase (and in turn, decrease abandoned carts), you should optimize your payment procedure. amoCRM already integrates with Stripe; however, if you're a Paypal or PAYMILL user, Zapier has got you covered.
Shortening the buying process
The great thing about Zapier is that you can create your own zaps, making the possibilities virtually endless. But if you’d like a quick-start, we’ve already put together a number of pre-made zap templates for amoCRM! Here are the top picks that our users can’t live without:
To get a full list of amoCRM + Zapier integrations to power up your Messenger-Based Sales, click here!