Kommo vs. RD Station: Which is right for you?

Before we dive into the differences between the two CRMs, let's give props to RD Station for its own unique awesomeness. We're not here to throw shade at our competitors; we're here to give you the inside scoop on what makes each platform stand out. We’ve packed this article with heaps of useful information. So sit back, grab some popcorn, and get ready to discover the power of these amazing tools.

Kommo is an all-encompassing platform for customer communication. By seamlessly integrating with email and messaging apps, it simplifies customer interactions, enhances the overall customer experience, and drives sales forward.

RD Station Marketing is a software application that helps your company carry out more effective campaigns, nurture leads, generate qualified business opportunities, and achieve more results. From social media to email, landing pages to pop-ups, and even automations and analytics, RD Station provides a comprehensive solution to your marketing needs.

Kommo and RD Station are popular tools for sales and marketing teams but serve different purposes.

Kommo is a sales CRM platform that helps businesses manage their sales funnel, track leads, and close deals. It provides a centralized view of all customer interactions, from initial contact to closed-won deals. Kommo also integrates with various other tools, such as marketing automation platforms, email marketing providers, and project management tools.

RD Station is a marketing automation platform that helps businesses attract, engage, and convert leads. It provides tools for email marketing, landing page creation, and lead nurturing. RD Station also integrates with Kommo, so businesses can track the performance of their marketing campaigns and see how they affect their sales pipeline.

RD Station takes a modular approach to pricing, offering a range of individual tools for marketing automation, CRM, and its RD Station Conversational platform (formerly Tallos, this is a unified inbox, including WhatsApp, Telegram, Instagram Messenger, and Facebook Messenger). This is useful because it allows businesses to select only the specific tools they need. The downside, however, is that this can lead to confusion and uncertainty when it comes to calculating the total cost of ownership.

Kommo, on the other hand, offers all-inclusive packages that bundle all the essential tools businesses need for sales and marketing. This eliminates the need to choose and price individual tools, making it much easier to understand the total costs involved.

As we mentioned above, at RD Station, the marketing, CRM, and omnichannel tools are like separate drawers. This might confuse new users, as it means your tools are scattered around, making it tricky to find what you need.

On the flip side, Kommo keeps it simple. Kommo’s approach is like putting all your tools in one drawer, making everything easy to find. This makes it a breeze to get started and use all of Kommo's features.

The result is a user-friendly and productive experience. You can quickly find the tools you need without dealing with complicated setups. With Kommo, you can focus on growing your business without the hassle.

RD Station's live chat support is a premium feature reserved for Basic (which starts from $159/month) or higher plan users, while Kommo's support team is known for its responsiveness and helpfulness to users on any plan. With Kommo, you will get the support you need to succeed, regardless of your plan. Kommo's tech support goes the extra mile to ensure customers can use the platform confidently.

4. Mobile app

RD Station and Kommo’s mobile applications enable businesses to stay connected on the go.

The RD Station app keeps track of contacts, deals, and tasks. With this app, you can manage your pipeline, view sales funnels, and set follow-up reminders. Additionally, the app sends push notifications so you never miss anything important. However, it lacks communication features, meaning you can’t talk to your customers or team.

The Kommo app offers many features, including:

• An intuitive mobile CRM
• Contact sync
• Caller ID
• Business card scanner
• Smart notifications

With Kommo's mobile app, you can stay productive and connected with everyone wherever, whenever. Whether you're at your desk or on the move, you can access CRM data, make calls, send emails, chit-chat, and add leads with just a few taps.

The app seamlessly integrates with desktop and mobile devices, ensuring you never miss an opportunity to grow your business. It's the same CRM solution as the web version, now optimized for mobile use.

Integrations are a great way to extend the functionality of Kommo and RD Station. They allow you to connect your favorite apps and services, such as CRMs, marketing automation platforms, and productivity tools. This can help you to automate tasks, improve data accuracy, and get more out of your software.

You can find an extended list of integrations for both platforms in the table below.

Kommo and RD Station seamlessly integrate with numerous applications and services, enabling users to leverage various tools and data to optimize their workflows and achieve their business objectives.

In this section, we'll compare the pricing plans of Kommo and RD Station to help you determine which platform best aligns with your budget and requirements. Heads up: Kommo is significantly more budget-friendly.

Kommo offers three plans: Base, Advanced, and Enterprise. For more details on pricing and features, you can visit Kommo's blog

RD Station's arsenal consists of three different tools (Marketing, CRM, and Conversations) that together create a multifaceted platform. Each tool's pricing model depends on several factors, including number of contacts, functionality, and number of users.

The RD Station Marketing offers three regular plans: Light, Basic, and Pro. There is also a custom plan called Advanced.

RD Station's Light plan is designed for small businesses and solopreneurs who are just starting out with marketing automation. It includes all the basic features they need to create email campaigns, landing pages, and pop-ups, with the price starting at 75 BRL (approximately $16 at the time of writing) per month for up to 1,000 active contacts. (For reference, 2,000 contacts are approximately 119 BRL (~$25) per month, and so on).

• 3 Users
• Unlimited Email sends
• Create automatic email sequences
• Landing Pages and Pop-ups
• WhatsApp button (Insert a WhatsApp button on your website, respond to your visitors faster, and capture their contact information)
• Integrations
• From ~$16/month

RD Station's Basic plan is a more comprehensive option for businesses with larger contact lists and more complex marketing needs. It includes all the features of the Light plan, plus a number of additional features such as:

• 5 Users Included
• Social Media Posts
• Search Engine Optimization (SEO): Monitor the ranking of your website or blog in search engines for the main keywords of your business.
• Funnel and Channel Analysis
• Live chat support
• From $159/month

RD Station's PRO plan is the most comprehensive and powerful option. It includes all the features of the Light and Basic plans, plus several additional features such as:

• 15 Users
• Customized automatic flows
• Sending contacts to the CRM
• Contact management
• Full analytics
• Send Whatsapp messages in Marketing automation
• Full Support 24/7
• rom $259/month (Annual contract only)

RD Station's Advanced plan is the most feature-rich option for businesses that need to automate their marketing at the highest level. It includes all the features of the previous plans, plus:

• Unlimited users
• Custom Dashboards
• Funnel Analysis
• Campaign Manager
• Analysis APIs
• Report Export
• AI-generated smart list
• Automation A/B testing

RD Station CRM offers a range of features to help businesses organize, manage, and track their sales pipeline. The price depends on the number of users.

Freemium:

• Up to 4 users
• One sales funnel with up to 5 steps
• Task reminder and follow-up (1 task type)
• WhatStation (WhatsApp web extension)
• Virtual Phone (R$0.23/minute)
• Sending emails (200/month)
• Support: Help center

Basic:

• Multiple Sales Funnels with up to 12 steps
• Team management
• Results reports
• Unlimited custom fields
• R$58/month per user

Pro:

• Minimum of 4 users
• Sales automation
• Advanced reporting
• Required fields per funnel stage
• Save WhatsApp audios
• + 10GB of storage
• R$85/month per user

This tool allows you to centralize all of your customer service, providing a single platform to communicate with your audience and integrate all of your channels, including WhatsApp. Additionally, it enhances customer experience with automated services. In other words, this tool offers a few features such as Unified Inbox, Automated Workflow, and Chatbot.

The tool's price depends on the number of monthly WhatsApp conversations and the number of users.

Essential:

• 2 users
• 1000 WhatsApp conversations included
• Chatbot and one automation flow
• Artificial Intelligence with up to 1,000 training sessions
• From R$887/month

Advanced:

• 6 users
• 1000 WhatsApp conversations included
• Chatbot and five automation flows
• Artificial Intelligence with up to 5,000 training sessions
• From R$1297/month

Professional:

• 10 users
• 1000 WhatsApp conversations included
• Unlimited chatbot and automation flows
• Artificial Intelligence with unlimited training
• From R$2247/month

Let’s break down the entry-level plans for both platforms,designed for businesses that are just starting out and need a basic solution. These plans include the essential features needed to start marketing activity, tracking leads, and managing customer relationships.

Kommo: The minimum subscription costs $15 per month for 1 user, with the option to add additional users at $15 each.

RD Station: To connect the most basic RD Station plans: marketing, CRM, and conversations, you need to connect the Light plan for marketing, the freemium plan for CRM, and Essentials for Conversations.

Marketing Light costs R$75/month for 1000 active contacts. Conversations Essential costs R$887/month for two users. And CRM is free (up to 4 users). Therefore, to connect the most basic RD Station plans, you need to pay a total of R$962/month.

These options work for small teams of up to 4 people. If you have more than 4 users, you have to connect the Basic plan for CRM, which is R$58/month per user, and the Advanced for Conversations, which is R$1297. In this case, the total cost will be R$1662/month for 5 users.

Kommo: The Basic plan includes 2500 MACs for each active user.

RD Station: The Light Plan starts with 1000 MACs monthly for all users. If you have more than 100,000 MACs, you must talk to a sales representative about developing a custom plan.

RD Station could be considerably more expensive than Kommo for businesses with large customer bases.

Kommo's entry-level plan includes all the core channels you need, like WhatsApp, Facebook, Instagram, and Telegram, plus, of course, an email integration. Bringing together all your messengers in one place allows you to communicate with customers and colleagues in your favorite apps without needing to switch between them.

RD Station marketing allows you to send emails and has a WhatsApp Web Chrome extension. It’s cool, but you still have to leave the platform to chat with your customers.

Kommo also offers additional channels like Skype and iMessage, giving you more ways to connect with customers. For WhatsApp Business API users, Kommo gifts you an initial balance of $1, so you can test the channel free of charge. By the way, we don’t charge to connect a WhatsApp API Business Account; it’s absolutely free.

Kommo: The Base plan offers unique features such as creating visual sales pipelines, automating task management, and providing an omnichannel inbox. These tools can significantly enhance the organization and efficiency of business processes.

RD Station: The entry-level plans of all three tools combined provide almost the same features as what’s included in Kommo's Basic plan alone. On top of that, the price of this combination is relatively high compared to Kommo.

Both Kommo and RD Station are SaaS designed to help businesses improve their sales and marketing performance. On their most comprehensive plans, Kommo and RD Station are powerful tools with similar features that can benefit businesses of all sizes

Both Kommo and RD Station have a unified inbox that keeps your messages organized and lets you manage conversations seamlessly across multiple messaging apps. They support the major messengers you probably use, like WhatsApp, Facebook Messenger, Instagram, and Telegram, making it easy to connect with your customers wherever they prefer to chat.

But Kommo takes it a step further. As an official Apple Messaging Service Provider, Kommo opens up the door to personalized and convenient communication through the popular iMessage app. Best of all, this feature is completely free, expanding your communication options and making them more accessible.

A customizable sales pipeline is crucial for keeping things organized, understanding where deals stand, predicting future sales, and making the sales process more efficient. It's your roadmap for success and growth.

Kommo and RD Station both offer a comprehensive visual sales pipeline. The sales pipeline is the main place where work happens in Kommo. The overview of your ongoing deals, separated by pipeline stages, represents the actual stages of your sales process.

Kommo offers unmatched flexibility, allowing you to craft up to 50 personalized pipelines with unlimited steps tailored to the specific nuances of your business and customer journey. RD station allows the creation of unlimited pipelines, but the number of steps is limited to 12.

Kommo and RD Station offer visual chatbot editors that allow businesses to create automated chatbots that provide customer support 24/7. Both chatbots can be customized to fit your business's specific needs and can be used to answer frequently asked questions, troubleshoot common problems, and provide general information. They can also be used to auto-assign leads' questions to the right team member, validate information, generate documents, manage tasks, and more.

Kommo and RD Station offer robust automation tools to help businesses improve their sales workflow. This can help reduce repetitive tasks, secure data entry, and let you stay online 24/7. This can also help businesses to automatically schedule calls and meetings, launch lead nurturing campaigns, and grab leads from various sources.

Kommo and RD Station support broadcasting, a feature that allows you to send messages to a large group of people all at once. You can make use of it by launching marketing campaigns with a selected user group or simply message-blasting your entire audience. This can help reach out to new leads, nurture existing leads, or promote a new product or service.

Broadcasts can be scheduled beforehand, sent to specific groups, or based on specific events, like a new product launch or a website visit. A/B testing helps to compare different messaging strategies and see which one performs the best.

Both Kommo and RD Station are powerful broadcasting platforms that can help you reach many people quickly and easily.

Kommo and RD Station offer free trials that allow you to try out the platforms before committing to a paid plan. This is a great way to see if the platform fits your business and to get a feel for its features and capabilities. Kommo's free trial lasts 14 days and gives you access to all of the Enterprise features. RD Station's marketing free trial gives you access to the Basic plan features, and lasts for 10 days.

Kommo has a simpler and more intuitive interface, making it easier to use, especially for those less experienced with CRM and sales automation software. This commitment to simplicity ensures that users can quickly grasp the platforms’ functionalities and seamlessly engage with their customers.

Kommo's user-friendly interface and wealth of onboarding resources make it a breeze to use, minimizing headaches and maximizing productivity. Its dedication to simplicity has not gone unnoticed Kommo is growing in popularity among businesses of all sizes seeking a straightforward and effective tool to enhance their customer interactions.

The RD Station interface is more complex, as users need to switch between accounts to use different tools. Each account has its own options and settings, which can make it difficult to effortlessly navigate the platform.

Both Kommo and RD Station’s customer support services have their strengths and weaknesses. Both platforms respond promptly to inquiries during work hours and generally have positive reviews.

However, there is a difference in the type of customer support offered. Kommo provides live customer support to each user, whatever their subscription plan, while RD Station primarily operates as a self-service platform with live customer support available only for paid users (for the Basic and higher plans). Free plan users can only reach out via email or a ticket form. Although RD Station's customer support is mostly limited to paid users, it remains a reliable and efficient service.

Overall, both platforms provide good customer support that can be tailored to different business needs.

Both Kommo and RD Station have received positive reviews from users, with most praising their ease of use, features, and customer support.

In the fast-changing digital world of business communication tools, picking the right platform can make a big difference for your operations. Let's explore how RD Station and Kommo meet various business needs. We'll consider things like the size of your business, how you communicate, your budget, and the complexity of your processes. Ready to find the perfect fit for you? Let's dive in!

Kommo is a cloud-based marketing automation platform targeting small businesses. It is easy to use and has many features, including email marketing, social media marketing, lead generation, and customer relationship management (CRM). Kommo is also affordable and scalable, so it can grow with your business.

RDStation is an enterprise-focused marketing automation platform. It is more complex than Kommo but has more advanced features, such as email marketing attribution, A/B testing, and predictive analytics. RDStation is also more expensive than Kommo, but it is a good option for businesses that need the most advanced features.

Here is a table that summarizes the key differences between Kommo and RDStation:

Ultimately, the best way to decide which platform is right for you is to try out both of them and see which one you prefer.

Kommo and RD Station are versatile platforms that seamlessly integrate with email and messenger services. Kommo excels at providing comprehensive solutions for marketing across various messenger platforms, while RD Station offers a wide range of features for email marketing.

Kommo offers the following advantages for messenger marketing:

• Support for over 10 popular messengers, including WhatsApp, Telegram, Facebook Messenger, Instagram, WeChat, and others.
• Tools for creating and automating messenger campaigns.
• Tracking the results of messenger campaigns.

RD Station offers the following advantages for email marketing:

• A simple-to-use email builder.
• The ability to segment and personalize email campaigns.
• Campaign automation.
• A/B testing of email campaigns.
• Detailed analytics of campaign results.

Ultimately, the choice of platform depends on your specific needs and goals. If your company relies on communicating with customers via messengers, Kommo offers the best conditions.

RD Station and Kommo are both email marketing and messenger marketing platforms, with pricing tiers that cater to businesses of all sizes. However, RD Station’s pricing model based on MACs tends to be more expensive than Kommo's, especially for larger businesses that require more advanced features and higher sending volumes. Additionally, it’s worth noting that RD Station offers a CRMas an add-on, and businesses will have to pay extra for the integration.

Kommo is a cost-effective option, particularly beneficial for small to mid-sized enterprises seeking comprehensive features on a more limited budget.

RD Station excels in its simplicity for businesses with a straightforward sales funnel. A bonus is its user-friendly interface, which is not overloaded with too many tools.

Kommo empowers businesses to create custom sales funnels, perfectly tailored to their unique needs. Its easy-to-use and highly customizable sales pipeline feature allows businesses to map out their entire customer journey, from initial engagement to conversion and beyond. With Kommo, businesses can orchestrate synchronized outreach across multiple channels, ensuring that customer interaction is consistent and relevant.

Whether you're a small business navigating the early stages of growth or a larger organization poised for expansion, Kommo and RD Station are here to support your conversational marketing journey.

Select the platform that aligns with your current needs and scales seamlessly to meet your future growth ambitions. With Kommo or RD Station, you're empowered to transform your customer interactions and elevate your business to new heights.

If you’re still unsure which platform is best for you, we suggest giving Kommo and RD Station a try for free before deciding on your favorite.

To explore all the capabilities of Kommo and to understand how the platform can help increase your business revenue, click here and try a free 2-week trial period, with no credit card required.

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