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The single most influential element for maximizing a CRM’s return on investment, ROI, is high CRM adoption. If your team doesn’t use the CRM you’re paying for, there’s no way you’re getting your money’s worth. So what makes sales people actually use CRM? Forrester Research has consistently found that access to mobile boosts CRM adoption — in one case study, mobile CRM increased use and adoption to 90%. That’s huge!
So why does mobile have this effect? Consistency. You’re telling them to use CRM and also giving them the tools to actually do it.
Alternatively, if you buy a CRM system that doesn’t have mobile, you’re actually undermining yourself: You’re encouraging them to revert back to their own old school solutions while they’re on-the-go such as pen and paper or spreadsheet apps. So even if you implement a CRM policy, guess what they can’t use when they’re away from their desks? The fancy CRM you’re paying for. It’s the same story when it comes to data entry. Who wants to waste time typing up handwritten meeting notes? …Might as well just use the old legal pad for everything.
Mobile solves this issue, and in the eyes of sales reps, also boosts the CRM’s usefulness. In fact, in a survey of nearly 2,000 salespeople, 82% said that mobile improves the quality of their CRM data. Naturally, you’d be more likely to keep using a product you consider useful.
But there’s also good reason to say that it’s also objectively true. At the most basic level, a useful CRM must:
Obviously, you’re more likely to add and update data when it’s easy and can be done any time. Likewise, when you build a habit of using your CRM across all your devices, it becomes a tool you rely on. The more you add to your CRM, the more full of helpful data that it becomes.
By the way, our free mobile app for iOS and Android was designed with this in mind. Below, I outline how going mobile with amoCRM helps your team sell better on the go.
Help your sales team help themselves. Go mobile with your CRM to send them a consistent message that they are supported whenever and wherever. Download amoCRM 2.0 on Google Play or iTunes now.
Already using the new amoCRM mobile app? We’d love your feedback. Write us a review on Google Play or iTunes now. Not only does it help others learn more, it also helps us improve!
✅ amoCRM is a pioneering Messenger Based Sales CRM software that helps businesses achieve more sales and create long-lasting relationships with their customers. It is a tool that enables companies to reach better results and increase their profits.