CRM consulting for SMBs
Think of your role in The Customer Journey as the
GPS as they start the journey; the guidance
system to ensure that they stay on track, get to
where they want to be, with the least amount of
inconvenience along the way. Your role is to
continually remind them where they are going…
— without becoming the backseat driver.
In an interesting and engaging way, show them the
‘scenery’ along the way, show them what they
could be party to, where they could go, even for a
quick detour, but always bringing them back to the
correct road and in the right direction. And all the
time, ensuring they don’t hit potholes, that they go
around obstacles and that they don’t take an early
exit… — heaven forbid!
When they arrive at their destination, congratulate
them, and ensure that it is everything that they
expected it to be. Ching!
Partner ID: 28384594