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CRM Consulting for SMBs

GBB

Think of your role in The Customer Journey as the GPS as they start the journey; the guidance system to ensure that they stay on track, get to where they want to be, with the least amount of inconvenience along the way. Your role is to continually remind them where they are going… — without becoming the backseat driver. In an interesting and engaging way, show them the ‘scenery’ along the way, show them what they could be party to, where they could go, even for a quick detour, but always bringing them back to the correct road and in the right direction. And all the time, ensuring they don’t hit potholes, that they go around obstacles and that they don’t take an early exit… — heaven forbid! When they arrive at their destination, congratulate them, and ensure that it is everything that they expected it to be. Ching!

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