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One of India’s leading wedding websites shortened their sales cycle by 30% by using amoCRM for vendor management
Getting married is a big deal in India. Known worldwide for its tradition of lavish wedding celebrations that can last up to a week, it’s no wonder that the country’s wedding industry is valued at more than $50 billion.
To knock the socks off their guests, couples use Wedding.net, one of the leading wedding planning websites in India. The platform provides a marketplace of vendors, making it easy to find and hire all the services you need for your big day(s).
Founded in Russia four years ago, the company is now headquartered in Noida, India. Leading the 15-person team is Anton Ananyev, the company’s Chief Operating Manager.
💍 Wedding.net is a wedding preparation platform in Noida, where you can easily plan the event, search for vendors and contact them.
Find out more about Wedding.net >
The Wedding.net website
“We needed to have the opportunity to find client information very, very quickly”For a while, the team relied on Google Sheets because of its ease; however, they quickly outgrew its limited functionality. One issue they faced — when multiple people are editing data in the same spreadsheet, it’s easy to accidentally lose information. “We need to have the opportunity to work with the same client... for example, we have content managers, we have a service team, we have a corporate alliance team, and all people are working on the same information” he explains. Anton and his team realized that Google Sheets was only a temporary solution. “We started looking for something more convenient, modern and useful,” he says.
“We started looking for something more convenient, modern and useful.”Anton says that usually people are very resistant to using a CRM for vendor management because they think it will be difficult and time-consuming to implement. For this reason, their top criteria when searching for a CRM for vendor management was a simple interface and the ability to set up everything themselves. He says, “We didn’t have the time and didn’t have CRM specialists to do the integration, that’s why we needed a solution that could be implemented quickly by ourselves.”
“We didn’t have the time and didn’t have CRM specialists to do the integration, that’s why we needed a solution that could be implemented quickly by ourselves."
The Wedding.net team
“With our tasks, it's very important to do them on time because otherwise, we can easily lose our clients. We can forget to call venues or something like that.”
“Things have become more organized, and we have control over the situation. Choosing amoCRM was the right decision.”