backgroundLayer 1
Close
The #1 MBS Software Unleash the Power of chat

By clicking Sign up with Facebook, Sign up with Google or Sign up with email, you agree to our terms of use and privacy policy

Close

// TL;DR

Adopting a CRM for logistics helped Marinetrans boost their yearly revenue, track their prospects faster, and increase work efficiency.

Background

Founded almost three decades ago, Marinetrans is a company that does logistics for the marine industry. Marinetrans already has 22 warehouses, 9 offices in three continents and 2,000 port alliances around the world.

🚢 Marinetrans are market leaders in marine logistics and forwarding of ship spares. Find out more about Marinetrans >

Marius Heyerdahl — the European Sales Manager says, “We have a little niche inside the shipping market where we do the logistics of ship spares.” He explains, “The customer asks us to pick up their spares in any part of the world. We take spares into our warehouses and then we store it for as long as they need. Once the customer gives us the thumbs up to ship it, we do that with the documentation, air freight or sea freight or whatever that may be.”

“We have a little niche inside the shipping market where we do the logistics of ship spares.”

🤝
Company
  • Marinetrans
💼
Industry
  • Maritime
🌏
Headquarters
  • Singapore
⚙️
Features used
  • Tags
  • Mobile app
🚀
amoCRM Plan
  • Base

In search of a CRM for logistics

“When I came here six years ago, the only kind of CRM system I was given was a spreadsheet with all the clients. I worked with it for a year or two and then I got sick of it because it wasn’t internally good between the offices.” From there, Marius started browsing the web and testing out different CRMs for logistics.

“When I came here six years ago, the only kind of CRM system I was given was a spreadsheet with all the clients… I got sick of it.”

When Marius stumbled across amoCRM, he recalls, “My first impression was that amoCRM is easy to handle, easy to put in new clients and track them. I was looking for a solution that would allow me to place all my notes, prospects and clients in one place online.” Marius adds, “At the same time, I wanted this information to be accessible to my Managing Director so that he could see what I’m working on.”

“My first impression was that amoCRM is easy to handle, easy to put in new clients and track them.”

“I definitely saw a potential in amoCRM that could bring sales on a global scale,” he says.

“I definitely saw a potential in amoCRM that could bring sales on a global scale.”

How Marinetrans increased yearly revenue by an average of 10% with amoCRM

Marius explains, “We’re not a ‘phone’ company where sales depend on how many calls and follow ups you make per day. Our average sales cycle is very long. It can take one or two years before we actually win a sale.”

Although he hasn’t utilized most of the amoCRM’s features and has only scratched its surface, he finds the business card scanner and Tags extremely useful for his workflow.

⚓ The business card scanner

If you were doubting that business cards are still alive, Marius proves the opposite: They still remain to be one of the fastest ways to hand someone your contact details. “I travel a lot and attend many exhibitions. I meet all kinds of people and at the end of the day, I end up with a bag of business cards,” he says.

“I travel a lot and attend many exhibitions. I meet all kinds of people and at the end of the day, I end up with a bag of business cards.”

However, instead of inserting everything manually into a CRM, amoCRM gives you the option to digitize new leads, contacts and companies. Indeed, Marius highlights, “The business card scanner in amoCRM is a very easy tool to create leads.”

“The business card scanner in amoCRM is a very easy tool to create leads.”

With a snap of a picture, amoCRM automatically recognizes the information on a business card and imports it to the account. “It’s better just to take a picture with the app — amoCRM attaches all the information to existing clients that we can start working with.”

“It’s better just to take a picture with the app — amoCRM attaches all the information to contacts that we can start working with.”

📦 Tags

Another convenient way when it comes to managing leads and contacts is the tags. In amoCRM, tags are an intuitive way to sort your leads according to different attributes.

Marius has even created three tag rules in amoCRM:

  • If it’s a prospect or a client
  • Location of the company (for example Oslo, Athens, Hamburg)
  • The office tag (for example MT-Oslo, MT-Japan, MT-Singapore)

The results

After implementing a CRM for logistics, Marinetrans’s average sales revenue has improved. “With amoCRM, our average sales revenue increased by 10%. This is good growth, especially for our business. It’s healthy growth,” Marius says.

“With amoCRM, our average sales revenue increased by 10%. This is good growth, especially for our business. It’s healthy growth.”

He adds, “Since I started using amoCRM, sales have been going up every year. It definitely makes our business more efficient and gets me back on track with my prospects.”

Ready to connect CRM for Logistics?

Set up isn’t hard, but if you’re feeling intimidated, reach out to one of our amazing expert partners — they’re ready and willing to get your team using CRM for logistics today.

Prefer to take amoCRM for a test drive yourself? Try CRM for logistics 14 days free >

#
Logistics

// More customer cases

CRM for Nonprofits

How Balanced used amoCRM to grow advocacy program by 70%

CRM for Real Estate

How Grupo Lomas Verdes decreased costs by 20% with amoCRM

CRM for SaaS Companies

How Qollabi boosted efficiency by 30% & productivity by 20%

Ready to test drive amoCRM for yourself?