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Implementing a CRM for financial consulting firms helped King Invest Solutions streamline their business process and achieve 50% annual revenue growth.
King Invest Solutions is a financial consulting company that offers a wide variety of wealth building options, investment strategies and financial expertise. Their company offers assistance with residential & commercial real estate financing, business funding, personal lines of credit, and capital procurement.
Richard Simmons — the President of King Invest Solutions, has a background in financial services. For 50 years, he was a loan officer and throughout his career, Richard made a lot of connections and established a nice network of resources. He explains how it all started: “My wife and I, six years ago, decided to start a company and make it a one stop shop.”
His primary role is running King Invest Solutions: obtaining new clients, client management, and business process management.
🎪 King Invest Solutions is a financial consulting firm offering a wide variety of wealth building options, investment strategies and financial expertise. Find out more about King Invest Solutions >
Richard emphasizes that the company helps people who are looking to purchase their first home and provide them with all the resources. “If the people need credit repair, we help them get their credit up to par. If they’re looking for financing, we help them structure and package their file to be able to qualify for whatever type of loan or purchase they’re trying to accomplish.”
In addition to that, King Invest Solutions helps individuals to become investors. “We help them get access to other types of funding after they get their primary residence where it could be private capital, hard money, unsecured funding, commercial lending. We also help our clients get access to contractors and attorneys.”
Richard Simmons — the President of King Invest Solutions
With a huge network of collaborating partners, Richard says, “I’m like the liaison between the client and the collaborating partner and I’m providing them support along the way.”
“My mission is to create homeowners — many people are afraid, especially within my community. I'm African American and I want to help.”Richard explains that since many people are afraid of what they don’t know and don’t understand, giving them confidence is one of the most important factors. “We provide them with confidence first because we believe that if you have the confidence, then it’s easy to provide the resources.”
“I want to help people who don’t have the resources and don’t have access to information. I want to help them understand that they can do anything.”Although the company’s goal is to help create homeowners, they also help people to start businesses. Richard adds, “We’re trying to build up certain impoverished communities. We're looking at doing developments in Inglewood, California, certain areas that may be underprivileged and so forth.”
“I wanted to streamline the process more. I wanted to be able to have a handle on my clients. I wanted to increase my level of service.”What was more challenging is keeping track of clients. “I realized that you drop the ball and you forget things. I could totally forget the client because right after I met them, I would meet someone else,” Richard explains.
“When I saw amo, I’m like ‘wow’ I can pretty much mimic what I was trying to do with Google Sheets... It was a way to be able to see things.”Moreover, Richard acknowledges, “I was extremely blessed because I think I’ve had amoCRM maybe for two or three years now.”
“I was extremely blessed because I think I've had amoCRM maybe for two or three years now.”
“We have a form on our website, you click it and upload your information. It all goes right into your CRM as incoming leads.”He continues, “I like the fact that the client can just go to my website, plug in their information and then it appears in the CRM as incoming. Whatever comes up in the CRM — we see it coming.”
The King Invest Solutions teamRichard clarifies, “Intake is when we’re onboarding the client and they’re providing us with whatever documentation is needed. If they need credit repair, if they're looking for FHA financing, whatever that is, we're making a request for the documents. So we're tracking that process through our Intake.” He adds, “with this CRM, I can track the process. It definitely makes it much more efficient and more streamlined. And I’m not even at the peak of efficiency yet.”
“With this CRM I can track the process. It definitely makes it much more efficient and more streamlined. And I’m not even at the peak of efficiency yet.”Once they gather all the client's documents, they move from “Intake” to the “Credit” pipeline. “Once it’s through the end of the ‘Credit’ pipeline, we know automatically at that point that this person is ready for financing. Now we can move them to the FHA financing pipeline.” Richard continues, “amoCRM is a good way to bring your leads and to track your leads. It has taken off a lot of the pressure for me.”
“amoCRM is a good way to bring your leads and to track your leads. It has taken off a lot of the pressure for me.”
“... I can look at any client and see in the tags everything they want to do.”
“There is no way without this CRM I could think about bringing a million dollars in revenue. That’s our target for this year now.”A CRM for financial consulting firms couldn’t be more useful. Richard adds, “I’m not just saying it, amoCRM is a great software and I would definitely recommend it to a lot of businesses.”
“I'm not just saying it, amoCRM is a great software and I would definitely recommend it to a lot of businesses.”Richard plans to use more of amoCRM’s features. From now on, he will start automating his business process and using email templates. He has no doubt that by doing so, his revenue will increase even more with amoCRM. “Next forecast? $5 million to $10 million revenue” he says.