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Boosting Conversions with Intercom + amoCRM

May 5, 2020

intercom for amocrm integration

We are very excited to continue building features that make amoCRM even more reliable and effective for your business. Today, we roll out another fresh addition to help your business communicate better with clients and power up your Messenger-Based Sales strategy: Intercom + amoCRM integration.

Intercom is a messaging platform that proves to be one of the fastest ways to boost sales. Now, with the Intercom widget, you can grab web visitors and convert them into valuable customers by chatting and tracking them in your amoCRM account.

As you capture and qualify leads in Intercom, the new integration allows you to create leads directly in amoCRM. This means that you’ll never miss a chance of winning a sale in amoCRM using its powerful tools.

Haven’t used Intercom in amoCRM yet?Give it a try today

Bridging the gap between the marketing and sales team

Although the marketing and sales teams rely heavily on each other, they often tend to be separated from one another. The new integration closes this gap between the two departments and allows you to provide a seamless buying journey.

In other words, interacting with website visitors via Intercom live chat isn’t just for the marketing or support team, now the sales team can also seamlessly join and keep the conversation going.

intercom and amocrm integration

As soon as the visitor, for instance, hints their interest to buy your product or service, a sales rep can immediately jump in at the right moment. No need to copy-paste stuff from one department to another: Intercom for amoCRM integration bridges the gap when your lead moves from marketing to sales, making the two work finely together.

Continue sales where you left off in the lead card

It has become more critical than ever to respond to leads straightaway in real-time. With the Intercom widget in amoCRM, you don’t need to switch a million tabs. Instead, you can interact with your potential customers in one place and lightning-fast without missing a beat in your conversation.

intercom in the lead card

Case in point: when a website visitor connects with your marketing team through Intercom, a lead profile gets created in amoCRM. When this happens, you immediately receive a notification in your amoCRM account, which allows you to respond fast.

Additionally, all the context you need when chatting with a potential customer is also in front of you in the lead card. amoCRM lays out a complete picture of your lead’s journey, letting you pick up the conversation from where you left off.

Going beyond Salesbot

We know that businesses have different needs. We focus on making your workflow and entire sales process easier.

Even if you’re already working with bots to automate conversations in Intercom with your leads, such as sending greeting messages to introduce your service or providing fast answers to frequently asked questions — your automation shouldn’t stop there.

amocrm salesbot

In amoCRM, you can not only use an AI Salesbot to engage potential customers when they’re most responsive but continue automating your sales pipeline even further.

In a couple of clicks and with no coding required, amoCRM’s automation can deal with your workload. For instance, it can:

  • move lead’s stage in the pipeline
  • fill out and update information in the lead card
  • add data to the analytics
  • set a task for a sales rep
  • send your customer a message

This way, amoCRM will keep all your leads engaged through your pipeline automatically.

Ready to do more by connecting Intercom to amoCRM?Sign up for a demo now

Irina Kvashali

Writer @ amoCRM

A marketing enthusiast. Let's make sales happen!