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CRM Hacks

Facebook Lead Ads Integration

June 02, 2017

An awesome new way to capture leads

Facebook Lead Ads is a platform for creating ads on Facebook to generate leads. When a Facebook user sees your ad, they can click on it and submit their information in a form. Compared to other methods of advertising, Facebook Lead Ads is superior for two main reasons.

  • The form opens directly in Facebook, minimizing time spent on downloading it.
  • The lead's information is automatically filled in based on the data from their social profile.

And now amoCRM has an integration that automatically grabs leads directly from Facebook Lead Ads, so all that goodness is sent straight to amoCRM.

Get started with a 14-day free trial of amoCRM and see for yourself!


Turning on the lead faucet

In order to configure the integration, go to the “Incoming Leads” column in Digital Pipeline and click the connect button in the Facebook Leads section. This will prompt you to sign into Facebook.


Unlimited number of forms

After authorizing the integration and logging into Facebook, you can add forms from your Facebook advertising account. Add as many as you want. Just:

  • Click on the + button to add a form.
  • Select your product or company’s page and then select the specific Fb Lead Ads form you want to grab leads from. Click next.

Ultra easy field matching

Now you should decide how the fields on the Facebook form will correspond to the fields in the amoCRM lead profile. This is done manually, but it’s really easy and fast. You can also leave an amoCRM field empty, but remember that the data from the Facebook form will be lost. Note that you can’t combine than one Facebook field into one amoCRM field, and you can’t leave all amoCRM fields empty.

You are free at any time to edit the name of the form in amoCRM, change the field mapping settings (it will be relevant for all future leads), or delete the integration with the connected form from amoCRM.

Once you configure all the fields, click "Save", and the integrated form will be displayed in the Facebook Lead Ads block in the Digital Pipeline.

Now sit back and let the leads pour in!

After an interested user has submitted the Facebook Lead Ads form, they are automatically added to the incoming leads stage of your pipeline. Just decide whether to qualify them as a lead, and you can start working on the deal.

You are free at any time to edit the name of the form in amoCRM, change the field mapping settings (it will be relevant for all future leads), or delete the integration with the connected form from amoCRM.


And what if I want out?

You can exit the Facebook account in two ways:

  • In amoCRM

    Delete all integrated forms and refresh the page, and you will automatically log out of the Facebook account.

  • On Facebook

    Go to settings, "Applications", and delete the amoCRM application from there, thus revoking permission to access the account.


Check out the integration in action

You can check this using the option to preview the form on Facebook. To do this, go to your Facebook page where the forms are connected. In the "Tools for publication" tab, you need to find "Forms for advertising leads" and go to that tab. When your form library opens, it will display all the current (active) forms. Under the name of each form, there is a line "Preview." There, you can fill in the form created and create a lead that is grabbed by amoCRM. Attention! Sending a test lead on Facebook is only available once, but you can use the tool for testing advertising for leads in Facebook for developers, in which you can remove test leads (developers.facebook.com).



Future plans for this integration

In the near future, we will be adding more features to this integration. The plan is to include advanced form settings with the ability to specify the responsible user, the lead stage, and add tags and to-dos.

Not yet a user? Test drive amoCRM for 14 days free!
Jacqueline Phillips

Marketing Specialist, amoCRM

I'm on a mission to help small teams win more sales!